Desegregating
the hair + skin
care aisle.

FACE.

HAIR.

EVERYWHERE.

The barbershop
is our country club.

In 2007, Houston founded FRESH, a barbershop in the Camdentown neighborhood of North Minneapolis. A gathering place for community building, authentic expression of self, and inclusive celebration of Black culture. Over the years, the shop has grown into a vibrant hub for people of any skin color and all walks of life who crave a culture of their own making.

Open: FRESH $3,000 Barber School Scholarship 

FOR YOU. FOR US. FOR EVERYONE.

FOR YOU. FOR US. FOR EVERYONE.

FACE

Your style
is your voice.

Clarifying
Face Scrub

Soothing
Face Lotion

FACE

We have a satisfying face scrub with notes of cooling cucumber that knocks out stress with a refresh. Follow scrubs or a splash with our lotion which headlines with moisturizer that sings thanks to a vibrant pop of peppermint.

  • Clarifying Face Scrub
  • Soothing Face Lotion

Face it, this whole line is a vibe.

HAIR

Dope hair
hits you
deep in
your soul.

Moisturizing
Shampoo

Deep
Conditioner

Pomade


FOR CURLY HAIR

FOR WAVY HAIR

FOR STRAIGHT HAIR

HAIR

If hair is music, you gotta use the best beats to make it rock. The FRESH line has the cleansing down so you can follow your clean locks with the pomade created for the vibe you want to debut to the world.

  • Moisturizing Shampoo
  • Deep Conditioner
  • Pomade for Curly Hair
  • Pomade for Wavy Hair
  • Pomade for Straight Hair

Hair: the soundtrack of your vibe.

EVERYWHERE

FOR YOU.  FOR US. 

FOR EVERYONE. 

FOR USE

EVERYWHERE.

Get Up
3N1 Body Wash

Get Up
Body Lotion

Get Down
3N1 Body Wash

Get Down
Body Lotion

EVERYWHERE

Need a boost? The Get Up wash and lotion jumpstarts and refreshes. Need to chill? Then the Get Down wash and lotion can soothe you for deep relaxation.

  • Get Up 3N1 Body Wash
  • Get Up Body Body Lotion
  • Get Down 3N1 Body Wash
  • Get Down Body Lotion

Whatever the mood, we got you.

VIBE HIGH

@FRESHBYHOUSTONWHITE

Minneapolis-based entrepreneur Houston White has added to his ever-expanding portfolio of impeccably-designed, culturally-authentic, and approachably-opulent business lines with FRESH by Houston White, a family of hair and skin care products rooted i
FRESH FRIDAYYYYY! Listen up. Fresh Fridays are about culture making. Connecting unique, amazing people with other unique, amazing people. Ideas are meant to be shared, considered. Worldviews are meant to be refined, understood. If you're not particip
FRESH started small, and now it's here for all. Houston's own personal roots are in the barbershop. As a young entrepreneur, Houston got his start cutting hair in his auntie's basement, eventually graduating from barber school and opening his own wil
Stop by FRESH FRIDAYS today! Grab a free t-shirt, share a story, do some culture making.
Yo! Always appreciate the support of all things FRESH especially from community partner and leader Minneapolis Mayor Jacob Frey!
BTW, Houston wears a lab coat when he's testing new scents. He likes a strong, solid aroma with all the haircare and bodycare in his line. Have you noticed the dope scents?